Luis Benito Jörger is one of the young faces of German sports presenting. From padel, football and tennis to the European League of Football and social projects, he brings energy and personality to every stage he steps on.

What the audience doesn’t see is everything that happens before and after the show. That’s where I come in.

I support Luis behind the scenes: preparing and negotiating contracts, keeping his finances and bookkeeping organised, and working with him on his personal development as a presenter and as a brand. The aim is simple – he focuses on what he does best, and everything else is taken care of.

It’s a different kind of creative work: less about images, more about structure, trust and long-term thinking. But the principle is the same as in every project I do – finding what makes someone special and giving it the space to grow.